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Book URL: http://dspace.iimk.ac.in/bitstream/2259/647-/1./Article1.pdf
Book Description: influence consumers products reference group group influence susceptibility Marketing purchase scale urban consumers behavior Sridhar reference groups utilitarian Behaviour rural markets Velayudhan literature eds Informational Influence louden and della bitta consumer behavior article.
Book Size: 1.56 MB PDF.

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