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DEVELOPMENT OF A TRAVELERS' INFORMATION SEARCH BEHAVIOR MODEL Book
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Book URL: http://scholar.lib.vt.edu/theses/available/etd-12072001-175913-/unrestricted./gursoy_disertation.pdf
Book Description: information search travelers consumers product search product knowledge influence search behavior Alba product familiarity construct Hutchinson memory model consumer involvement risk Murray cognitive attributes recall travelers .
Book Size: 4.59 MB PDF.
Book Description: information search travelers consumers product search product knowledge influence search behavior Alba product familiarity construct Hutchinson memory model consumer involvement risk Murray cognitive attributes recall travelers .
Book Size: 4.59 MB PDF.
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